What is the purpose of a physical store in an online world ? How do we all re invent retail and contribute to our planet protection ?
In a world that is more and more polarized, Asia centered or with multi polar adaptations, both moving at digital speed and willing to remain very human, enabling customers to engage on and off line, also enabling brands to micro target them.
Brick-and-mortar stores will remain the cornerstone of customer relationship, brand experience and new product promotion, especially in the Beauty and Luxury sectors.
Building a positive Retail. « Positive » means we add a purpose to everything we do, supporting both the omni-channel performance, with qualitative Brick and Mortar experience and digital services, and to a more contributive Retail, with positive social impacts and a true focus on limiting the climat change.
